It is hard to justify the price but this delivers. We have found a hands down go-to strain. But, the cost?
In our minds, we try to realize that the high end performance is always expensive because it takes a lot more to produce. Sometimes those production goals may not be achievable for others. In this case, we have not found any other products that hits as hard with as many profile expression as this strain from Whistler Cannabis. The THC content was 22.73% at the upper end of the range for the Sour Jack strain indicating the grower has squeezed everything out of the strain. Perfection.
The cost? We expect this is not going to be forever. Using California and Oregon as examples, we have seen dramatic price decrease in two years. We expect long term cannabis prices to fall in the $150 an oz for mid range and $300 to $400 an oz in the top end, not $800 an oz. We think it is worth trying even though it may not be priced for a go-to strain.
Is this Whistler strain price going to go down? Given their tiny production capacity and even with expansion, it is not going to be a million sq. ft. and supply will still be relatively limited. The real culprit to these high prices is the markup of 100% by the Province. Whistler Cannabis gets about $11 a gram, which is what it is worth in the grey market ($300 – $400 an oz), the real market because of it’s size. Expect prices to remain high for a while.
A solution to this high price may be applying to be a medical patient and access it directly from Whistler Medical Marijuana for cheaper guaranteed access. This, however, is not what anyone envision legalization to be. Consumers have to be medical patients to access their weed at a reasonable cost. We are hoping the coming craft growers would deliver similar products at lower price points as the solution but that is at least 12 months away. We do enjoy watching the world unfolds taking three steps forward and two step backward is comical.
Cost: 3.5 grams for $79.30 (not a mistake)
Taken in moderate amount, this strain is good for a broad range of active activities. The euphoric bursts is good for mild depressive moods or to get you going on chores (not the best use of a euphoric experience in our minds but for some it helps to get going). There are few things we do where happiness is not compatible … like a funeral? Alright, don’t smoke this if you are attending a funeral. So, this strain goes with everything you do and hence the much sought after award as a “Go-To” strain … albeit it is too expensive. /CRY
From an investment opportunity, we are looking at Aurora who bought Whistler Medical Marijuana Corporation (WMMC) for $175 million, and Whistler Cannabis is the recreation brand for WMMC. Folks we are talking 5,000 kg a year expandable to 15,000 kg at the Pemberton site. It is not going to be meaningful in terms of driving the Aurora stock price. It is helpful but not meaningful.
It is notable in the last quarterly Aurora conference call the Company said they don’t care about the recreational market. They can lock up the customers with their medical business. Pay attention to the medical patient growth in the coming quarters and LPs focused on growing that segment.